Launched in 1908 by Marquis Mills as ‘Converse Rubber Shoe Company’, the company specialized in rubber-soled footwear (galoshes) for men, women, and children. By 1910, Converse had begun manufacturing shoes daily, while in 1915, the company switched focus to creating athletic shoes.
Having dominated the basketball sneaker market for over 30 years, the Chuck Taylor All Star made a cultural shift and became prevalent on the music scene in the 80s and 90s. You could find them laced up on the feet of some of the biggest hip hop MCs and rockers in the world, including Nirvana’s Kurt Cobain, Wiz Khalifa, The Rolling Stones, Sex Pistols and The Ramones.
The Chuck Taylor All-Star represented so many different styles and was adapted by so many subcultures. Even today, Chucks have maintained their appeal after 100 years and their influence is unlike any other shoe.
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